Our Story

Our Story

In Kutchi — the language spoken in the heart of Gujarat — Asanjo means “ours.” Belonging to all of us. A thread that ties us together.

Asanjo is a homegrown label started by Niti when she was just 21. Driven by a belief that the beautiful textiles of Kutch deserve to be worn and celebrated by everyone in the world, she set out to bring handcrafted art to modern wardrobes — without losing the soul of the craft.

Every Asanjo piece is handcrafted — from Bandhani and Ajrakh to many more textile traditions rooted in India’s rich artisanal heritage. Behind each garment is a small, close-knit team: Niti, her parents, and a group of extraordinarily skilled tailors who pour care into every stitch.

Today, Asanjo is worn and loved by customers across India, Dubai, the UK, the USA, Australia, Germany, Sweden, and beyond. A small label with a big dream — to tie the world together, one handcrafted piece at a time.

So here is your chance to be hugged by Asanjo.

Asanjo — Yours, Mine, Ours.